Key factors that have led to our success

1. Understanding Technology and How to Apply it to Our Business

AusRegistry Group realises that our business model is one that is based around Technology. Mindful of this, employing the right experience, not being afraid to try something new, pioneering new technology and maintaining resources of up-to-date equipment and experienced/trained/qualified staff, are all components of understanding technology. We do not believe in operating the latest hardware if our staff is unable to use it to its potential. We further believe that it is equally counter-productive to have an elite level of experienced staff using out-dated, slow and unreliable equipment. Maintaining a balance between these two is vital in order not to break the budget. Company-wide understanding of technology as it relates to the core business is also important. With these key principles in mind, AusRegistry Group has:

• Developed strategic alliances with industry leading technology providers such as Oracle, Cisco, IBM and RedHat.
• Maintained a resource of experienced Staff, most of whom have had previous exposure to the Domain Name industry and a thorough understanding of the technologies involved in our business.
• Made use of the latest technological enhancements in areas such as XML, Java, SSL, EPP (an industry standard provisioning protocol), IDN and networking technology.
• Maintained high levels of quality control, including conforming to all relevant standards and software development principles.
• Educated Staff to align them with the company strategy, vision and mission.
• Maintained high levels of internal communication.
• Been innovative in our designs, and not afraid to push the limits of technology.

2. Understanding Our Market

Understanding the target consumer, their level of expertise, technical understanding and their expectations is also important. To ensure that AusRegistry and our stakeholders are able to stay abreast of the .au Top Level Domain, AusRegistry has put in place the following marketing initiatives:

• Domain Name market research.
• Co-operative marketing programs.
• Competitor Research.
• Education campaigns.