AusRegistry - .au Registry Provider

Survey finds Australians prefer .au domain names

Melbourne, Australia – 25 June 2014: A survey of more than 3,000 Australians has found .au domain name registrations are on the rise, with 76% of all domain name holders choosing .au, an increase of 2% on last year.

The survey is the second annual report to investigate domain name use and ownership in Australia.

It was jointly prepared by AusRegistry and .au Domain Administration (auDA) with assistance from global market research company Effective Measure.

Security and trust

The report found .au remains Australia’s home on the Internet with more than double the level of trust over any other namespace.

George Pongas, General Manager of Naming Services at AusRegistry, said the results show the .au brand position is built on a foundation of trust, reliability and security.

“Two-thirds of survey respondents are more likely to trust a .au website compared with only one-third for a .com,” Mr Pongas said.      

“Security and trust were a recurring theme and we found that Australian Internet users are security conscious when navigating the web. Trusted organisations (64%) and secure websites (61%) both ranked high in factors that are important for Australians navigating the Internet.

“Given that survey respondents reported .au is synonymous with doing business online, it is clear that .au domain names are a symbol of online trust and security for Internet users in Australia.”

Mr Pongas said the result is reflective of the industry’s longstanding commitment to security and stability, and more recently exemplified this past year through the introduction of the world-first Registrar Information Security Standard by auDA and AusRegistry’s domain name security service, .auLOCKDOWN.

Policy and governance

Chris Disspain, CEO of auDA, said this year’s report reinforced the satisfaction with the current level of governance for the .au namespace.

“The overwhelming majority of .au domain name holders perceived the registration process as being very easy. The results show that both governance and ease of registration are considered to be appropriate by the vast majority of respondents, which is a strong endorsement of auDA’s regulatory model,” Mr Disspain said.

“This is consistent with the fact that Australian businesses rely on .au for their online presence. More than 80% of respondents use their .au domain names for business websites, supporting our position that .au is Australia’s online home for business.”

Women and .au

The survey also found the number of females holding domain names increased from 16% in 2013 to 22% this year. 

The barriers to increasing female registrations is an active area of investigation and auDA’s recent promotion of the 2014 Australia and New Zealand Internet Awards calls for more females to get their businesses online and embrace the benefits and success it can afford.

The publication of today’s report follows last year’s report which established a benchmark of domain name use and ownership in Australia. A previous report by Deloitte Access Economics in 2011 found the .au domain namespace contributes $475 million to the Australian economy per year and supports more than 4300 full-time jobs.

The 2014 report will also be a topic of discussion at the Australian Internet Governance Forum hosted by auDA. The Hon Malcolm Turnbull MP – Minister for Communications, will officially open the 2014 auIGF in Melbourne on 26 August.

##ENDS##

Media Contacts:

Michael Korjen

Public Relations Manager
AusRegistry
Ph: +61 3 9866 3710
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.ausregistry.com.au

Twitter: @AusRegistry_au

Helen Hollins
General Manager, Communications – auDA
.au Domain Administration Ltd
Ph: +61 3 8341 4111
Email:
This email address is being protected from spambots. You need JavaScript enabled to view it.       
Web:
www.auda.org.au
Twitter: @auda

About AusRegistry
AusRegistry is the custodian of the technology that powers Australia’s home on the Internet, the .au namespace. We’ve been entrusted to operate the Registry for all commercial domain names such as .com.au and .net.au, and non-commercial domain names like .gov.au and .edu.au. AusRegistry creates technology that empowers the daily online lives of Australians; we are trusted with the management and operation of the software and infrastructure supporting millions of .au domain names.

About auDA

.au Domain Administration Ltd (auDA) is an Australian non-profit company vested with the responsibility of operating the .au domain under an industry self-regulatory model, for the benefit of all stakeholders. In its role as manager of the .au domain, auDA develops and implements domain name policy and is responsible for consumer safeguards.

5 reasons why Aussies love net.au domain names

By George Pongas

27 May 2014

This May we launched our $1 net.au domain name campaign and we are thrilled to see Australians embrace the promotion and register their net.au domain names in droves.

So far, over 25,000 new net.au domain names have been created this month, eclipsing the 6,500 created May last year. This significant spike in registrations can be directly attributed to the AusRegistry promotion, currently supported by participating Registrars.

Why are people responding so well to this campaign? Is it just the price drop, or are there other compelling reasons that are drawing people to net.au domains?

5 reasons Aussies love net.au

Major brands such as the ABC, ACMI, iiNet and Triple J already choose to host their websites on a net.au domain. Other than the special price drop for this month, here are five reasons to register a net.au:

1.       Trust

Our research shows Australians trust websites ending in .au because they identify that the domains belong to Australian businesses.

The effective regulation and registration policy reforms over the past 12 years have helped to make net.au a trusted and secure namespace for both registrants and Internet users.

2.       Availability

There are currently 2.8 million .au domain names and only 300,000 of these are net.au. The vast majority of domain names in Australia are com.au, which accounts for 2.4 million domains, or 86% of the namespace.

With fewer net.au domain names registered, finding a short, meaningful and memorable domain name is far more likely.

3.       Intrinsic value

For $1, you can’t go wrong with a net.au domain name this month. But how much is net.au domain name really worth? According to IPNeighborhood, more than five net.au domain names have been sold on the aftermarket for more than $10,000, with creditcards.net.au selling for more than $22,000.

IPNeighborhood also reports the top 100 net.au domain names sold at aftermarket for a cumulative total of $140,293; an average of $1,403 per domain and a median of $609.

4.       Call to action

Australian consumers are very familiar with hearing and seeing com.au and net.au domain names within marketing and advertising material. This conditions us all to navigate the web using .au domain names, making com.au and net.au domain names the best call to action option for businesses.

5.       Versatility

Savvy businesses will register both com.au and net.au domain names. An obvious motivation is for brand protection, however, there are other compelling reasons. For example, you can use net.au domain names to separate technical applications related to your online presence. Or with so many available domains – a net.au makes a great campaign vehicle.

We registered getyour.net.au domain for our promotion for this very reason!

With five great reasons and only five days remaining in our getyour.net.au campaign, there has never been a better time to register a net.au domain name.

By George Pongas

General Manager, AusRegistry

 

auDA to trial DNSSEC in .au

Melbourne, Australia – 27 March 2014: .au Domain Administration (auDA) announced this week it will introduce DNSSEC into the .au domain namespace in an experimental capacity in the coming months.

Deployment on production servers will commence during April and will be trialed for four months. During this period auDA will:

  • Test and monitor production load on the .au servers
  • Perform two zone signing key rollover events
  • Perform one key signing key rollover
  • Liaise with the Second Level Domain (2LD) operators and facilitate the addition of their DS records into the .au zone
  • Finalise the DNSSEC Practice Statement (DPS).

DNSSEC is a technology that was developed to protect against DNS-based attacks and hijacks by digitally signing data so you can be assured it is valid. In order to eliminate this form of vulnerability from the Internet, DNSSEC must be deployed at each step in the DNS lookup process from root zone to final domain name. Importantly, DNSSEC does not encrypt data. It just attests to the validity of the address of the site you visit.

In auDA’s test, the .au delegation signer records will not be added to the root zone during this period and auDA notes that operators should not create or implement trust anchors for .au in their production environments.

A mailing list has been created for discussions related to .au DNSSEC. auDA will make all announcements about key rollover periods, outages and any other relevant DNSSEC information via the DNSSEC mailing list.

Further information about the implementation of DNSSEC in .au is available from auDA. There is also an FAQ available.

Media Contact:

Michael Korjen
Public Relations Manager
AusRegistry

Ph: +61 3 9866 3710
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.ausregistry.com.au
Twitter: @AusRegistry_au 

Purchase net.au domain names in May for $1

Melbourne, Australia – 1 May 2014: AusRegisty today announced the launch of a never-before-seen sale in the Australian domain name market, where the wholesale price of new net.au domain names has been lowered to just $1 (Inc GST).

George Pongas, General Manager of Naming Services at AusRegistry, said some high profile Australian brands host their web presence under net.au, including the ABC, Triple J and iiNet. Many others use the net.au for technical operations or marketing and promotional activities.

“Many successful businesses use a net.au domain name as a business asset to underpin their entire online identity, serving as a digital lighthouse to illuminate their web presence.”

Mr Pongas expects businesses will embrace the campaign. He said the $1 net.au domain name sale provides Australian businesses with an incentive to get a relevant, memorable and geographically identifiable web presence.

“Our research shows Australians trust websites ending in .au as they identify that the domains belong to Australian businesses. Now is the perfect opportunity to upgrade from a free Facebook, Blogger or Tumblr page and get a professional web presence with a short and memorable net.au domain name,” Mr Pongas said.

He noted the increasing trend of businesses relying on search engine calls to action in their advertising, and encouraged marketers to adopt net.au domain names in their campaigns as a more effective alternative.

“Why direct customers to search for your business online when there are so many options available in net.au? It simply doesn’t make sense because you are exposing your brand to competition and ambush marketing practices within the search results. By using a net.au domain name, the call to action will deliver traffic directly to your website – just like the getyour.net.au domain name works for this promotional campaign.”

Mr Pongas said there are currently 2.8 million .au domain names and only 294,486 of these are net.au. The vast majority of domain names in Australia are com.au, which accounts for 2.4 million domains, or 86% of the namespace.

“We know there are many businesses that miss out on securing their preferred choice under com.au. With greater availability in net.au, businesses are likely to get the domain name they want and can even supplement it with generic word domain names related to their industry or market vertical.”

To register a $1 net.au domain name, customers must purchase their domains from participating registrars. AusRegistry is not a retailer of domain names.

Media Contact:

Michael Korjen

Public Relations Manager

AusRegistry

Ph: +61 3 9866 3710

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Web: www.ausregistry.com.au

Twitter: @AusRegistry_au

About AusRegistry

AusRegistry is the custodian of the technology that powers Australia’s home on the Internet, the .au namespace. We’ve been entrusted to operate the Registry for all commercial domain names such as .com.au and .net.au, and non-commercial domain names like .gov.au and .edu.au. AusRegistry creates technology that empowers the daily online lives of Australians; we are trusted with the management and operation of the software and infrastructure supporting millions of .au domain names.

2014 .au survey launched

Melbourne, Australia – 18 March 2014: AusRegistry and .au Domain Administration (auDA) today launched their latest survey in an ongoing commitment to understand the Australian Internet user and their relationship with the .au domain namespace.

Following the success of the 2013 survey, a benchmarking exercise which achieved over 10,000 responses, the 2014 survey aims to build on the previous year’s findings. Responses will be compared to identify any shifts in perceptions, experience and knowledge of the .au domain namespace.

George Pongas, General Manager of Registry Operations at AusRegistry, encouraged Australian Internet users to participate in the survey.

“Conducting annual surveys is a commitment that both AusRegistry and auDA have made to enhance our understanding of the Australian Internet community and its relationship with the .au namespace. It is an opportunity to assess changes in user behaviour over time as well as our performance as the Registry Operator and the regulatory body.”

He noted that a substantial industry report was produced off the back of the 2013 survey, receiving considerable industry attention.

“The response from the Internet community and our international counterparts last year was extremely gratifying, with a number of country code managers wishing to replicate similar activities. We were also invited to present the findings at the largest Internet governance and policy gathering, which was hosted by the Internet Corporation for Assigned Names and Numbers in Argentina last year.”

The 2014 survey is an abridged version of the previous year’s survey and aims to achieve a substantial number of responses. AusRegistry and auDA encourage interested participants to complete the survey in support of the .au namespace.

The survey is being conducted by global market research company Effective Measure and will run until the 18th of April 2014. A report will be released later this year.

The survey is available here: www.ausregistry.com.au/survey2014  

 

Media Contact:

Michael Korjen
Public Relations Manager
AusRegistry

Ph: +61 3 9866 3710
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.ausregistry.com.au
Twitter: @AusRegistry_au
 

Helen Hollins
General Manager, Communications
.au Domain Administration Ltd

Ph: +61 3 8341 4111
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.auda.org.au
Twitter: @auda

Web: www.auda.org.au
Twitter: @auda

 

 This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.auda.org.au
Twitter: @auda

 This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.auda.org.au
Twitter: @auda

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