AusRegistry - .au Registry Provider

Response to Lifehacker - How Can I Sell My Domains?

Australian technology journalist Chris Jager published an article in Lifehacker this week criticising domain names and claiming that premium domain name sales are becoming “increasingly rare”.

George Pongas, General Manager of Naming Services at AusRegistry, responded to Chris’ comments to clarify some inaccurate statements in his article.

Lifehacker declined to publish George’s response on their website.

By George Pongas
23 October 2014

Dear Chris

I read with interest your advice to ‘SRTSTLD’ on selling domain names. I’d like to take this opportunity to add my thoughts to the topic.

Firstly, the aftermarket for domain names in Australia and abroad is very strong. For instance, cruises.com.au was sold last year for $103,400, making it the highest recorded domain name sale in Australia in 2013, and the fourth highest globally among all country codes. In 2011, investmentproperty.com.au became the highest recorded .au domain name sale at auction when it was snapped up for $125,000.

The aftermarket industry in Australia is also thriving, as demonstrated by providers such as drop.com.au and netfleet.com.au. This is supported by a highly engaged community through DNTrade.com.au which offers a forum for the community to discuss sales and auctions.

Clearly, there is significant money to be made from selling domain names. Let’s not forget that sex.com sold for $13 million in 2010, ig.com for $4.7 million in 2013 and whiskey.com for $3.1 million in January this year.      

I also disagree with your view that domain names have decreased in value and importance because of the prevalence of search engines.

Search engines have made us lazy and many of us have become slaves to the search bar and its auto-fill convenience. However, this is merely a symptom of a much larger problem with navigating the Internet; it’s cumbersome and unintuitive. 

The prevalence of search is a byproduct of the immense growth of the Internet and the saturation of .com domain names.

Search was intended to help us find content, not replace the web address bar as an online navigation aid. We are all responsible for contributing to this problem by not raising greater awareness and education of direct browser navigation to websites via a domain name. Remember, a domain name is your one source of truth online; everything else is open to gaming.

With this in mind, it’s clear why a domain name is the most valuable digital asset you own online. While you claim most businesses are happy to settle for the closest available exact-match domain name available, this is not what business owners are telling me.

For instance, when CarLoans.com.au acquired its new premium generic .au domain name, the business saw an immediate increase in website traffic and customers, a decrease in marketing spend, 40% reduction in ad word spend, and overall growth of 60% to generate turnover in excess of $100 million. Owner Shaun McGowan reported that this was all down to their new domain name.

This is because a domain name is the business asset that underpins your entire online identity and it acts as a digital lighthouse to illuminate your web presence. A good domain name can be a cost-effective and highly successful method for increasing direct type-in browser traffic to ultimately improve your bottom line.

I also disagree with you that aftermarket domain name providers such as Flippa and Sedo are not popular with the public. The hundreds and thousands of domain transactions that pass through these marketplaces each year would serve as evidence to the contrary.

I welcome feedback and comments.

George Pongas
General Manager Naming Services
AusRegistry

@AusRegistry_au

New report reveals insights on .au domain names

Melbourne, Australia – 20 October 2014: Almost 50 percent of all .au domain names are between nine and 15 characters in length, while New South Wales claims the honour of the state with the largest number of .au registrations, according to a new report published by AusRegistry today.

The report – titled “Behind the Dot, The State of the .au Domain” – is part of a new quarterly series which provides an analysis on the performance of the .au domain namespace and offers statistical insights that have never before been released to the public.

The series will capture data on .au DNS query traffic, IPv6 adoption rates, .au monthly create and renewal totals, and various other statistical trends across the namespace. .au Domain Administration (auDA) will also make a contribution to each report on the governance of the .au namespace.

.au domains under management

The report found there are currently 2.9 million .au domain names in total, with a growth rate of six percent over the past 12 months.

.au consistently places in the top 10 of all country codes (out of a respectable 283); no small feat considering a population size of only 23 million.

Age and renewal rates

Almost 40 percent of all .au domain names have been registered for between two to six years, a positive sign of a maturing namespace.

While there is a large majority (43%) of names under two years old, we also found seven percent have been registered for more than 10 years.   

The report also found domain names that are at least six years old (having been renewed for the 3rd or subsequent time) are over 80 percent likely to renew again.

IPv6 and DNS queries

IPv6 requests are also increasing at a steady rate. This quarter over 10 percent of clients are using IPv6 to query AusRegistry’s systems. This number highlights an overall trend toward IPv6 adoption, however the actual number of end users are less once infrastructure services are accounted for.

.au domains by State

In the .au domain name State of Origin, New South Wales is the victor with just under 1 million registrations, followed by Victoria (785,993) and Queensland (567,803). These results correlate with the population sizes of the states and explain why Tasmania (30,870) and the Northern Territory (12,032) recorded the least registrations.

Length of domain names

When it comes to domain names, size matters.

Our analysis of .au domains by character length revealed names in 10-13 character field the most common.

Interestingly, 38,432 .au domain names are 28 characters or more long, with four domain names recording the maximum length allowable at 63 characters.

The report follows the publication of a yearly survey into consumer attitudes of the .au namespace, and a 2011 Deloitte Access Economics study into the economic contribution of the namespace to the Australian economy.

ReportInfographic

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Media Contacts:

Michael Korjen
Public Relations Manager
AusRegistry
Ph: +61 3 9866 3710
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.ausregistry.com.au

Twitter: @AusRegistry_au

About AusRegistry

AusRegistry is the custodian of the technology that powers Australia’s home on the Internet, the .au namespace. We’ve been entrusted to operate the Registry for all commercial domain names such as .com.au and .net.au, and non-commercial domain names like .gov.au and .edu.au. AusRegistry creates technology that empowers the daily online lives of Australians; we are trusted with the management and operation of the software and infrastructure supporting millions of .au domain names.

5 reasons why Aussies love net.au domain names

By George Pongas

27 May 2014

This May we launched our $1 net.au domain name campaign and we are thrilled to see Australians embrace the promotion and register their net.au domain names in droves.

So far, over 25,000 new net.au domain names have been created this month, eclipsing the 6,500 created May last year. This significant spike in registrations can be directly attributed to the AusRegistry promotion, currently supported by participating Registrars.

Why are people responding so well to this campaign? Is it just the price drop, or are there other compelling reasons that are drawing people to net.au domains?

5 reasons Aussies love net.au

Major brands such as the ABC, ACMI, iiNet and Triple J already choose to host their websites on a net.au domain. Other than the special price drop for this month, here are five reasons to register a net.au:

1.       Trust

Our research shows Australians trust websites ending in .au because they identify that the domains belong to Australian businesses.

The effective regulation and registration policy reforms over the past 12 years have helped to make net.au a trusted and secure namespace for both registrants and Internet users.

2.       Availability

There are currently 2.8 million .au domain names and only 300,000 of these are net.au. The vast majority of domain names in Australia are com.au, which accounts for 2.4 million domains, or 86% of the namespace.

With fewer net.au domain names registered, finding a short, meaningful and memorable domain name is far more likely.

3.       Intrinsic value

For $1, you can’t go wrong with a net.au domain name this month. But how much is net.au domain name really worth? According to IPNeighborhood, more than five net.au domain names have been sold on the aftermarket for more than $10,000, with creditcards.net.au selling for more than $22,000.

IPNeighborhood also reports the top 100 net.au domain names sold at aftermarket for a cumulative total of $140,293; an average of $1,403 per domain and a median of $609.

4.       Call to action

Australian consumers are very familiar with hearing and seeing com.au and net.au domain names within marketing and advertising material. This conditions us all to navigate the web using .au domain names, making com.au and net.au domain names the best call to action option for businesses.

5.       Versatility

Savvy businesses will register both com.au and net.au domain names. An obvious motivation is for brand protection, however, there are other compelling reasons. For example, you can use net.au domain names to separate technical applications related to your online presence. Or with so many available domains – a net.au makes a great campaign vehicle.

We registered getyour.net.au domain for our promotion for this very reason!

With five great reasons and only five days remaining in our getyour.net.au campaign, there has never been a better time to register a net.au domain name.

By George Pongas

General Manager, AusRegistry

 

Survey finds Australians prefer .au domain names

Melbourne, Australia – 25 June 2014: A survey of more than 3,000 Australians has found .au domain name registrations are on the rise, with 76% of all domain name holders choosing .au, an increase of 2% on last year.

The survey is the second annual report to investigate domain name use and ownership in Australia.

It was jointly prepared by AusRegistry and .au Domain Administration (auDA) with assistance from global market research company Effective Measure.

Security and trust

The report found .au remains Australia’s home on the Internet with more than double the level of trust over any other namespace.

George Pongas, General Manager of Naming Services at AusRegistry, said the results show the .au brand position is built on a foundation of trust, reliability and security.

“Two-thirds of survey respondents are more likely to trust a .au website compared with only one-third for a .com,” Mr Pongas said.      

“Security and trust were a recurring theme and we found that Australian Internet users are security conscious when navigating the web. Trusted organisations (64%) and secure websites (61%) both ranked high in factors that are important for Australians navigating the Internet.

“Given that survey respondents reported .au is synonymous with doing business online, it is clear that .au domain names are a symbol of online trust and security for Internet users in Australia.”

Mr Pongas said the result is reflective of the industry’s longstanding commitment to security and stability, and more recently exemplified this past year through the introduction of the world-first Registrar Information Security Standard by auDA and AusRegistry’s domain name security service, .auLOCKDOWN.

Policy and governance

Chris Disspain, CEO of auDA, said this year’s report reinforced the satisfaction with the current level of governance for the .au namespace.

“The overwhelming majority of .au domain name holders perceived the registration process as being very easy. The results show that both governance and ease of registration are considered to be appropriate by the vast majority of respondents, which is a strong endorsement of auDA’s regulatory model,” Mr Disspain said.

“This is consistent with the fact that Australian businesses rely on .au for their online presence. More than 80% of respondents use their .au domain names for business websites, supporting our position that .au is Australia’s online home for business.”

Women and .au

The survey also found the number of females holding domain names increased from 16% in 2013 to 22% this year. 

The barriers to increasing female registrations is an active area of investigation and auDA’s recent promotion of the 2014 Australia and New Zealand Internet Awards calls for more females to get their businesses online and embrace the benefits and success it can afford.

The publication of today’s report follows last year’s report which established a benchmark of domain name use and ownership in Australia. A previous report by Deloitte Access Economics in 2011 found the .au domain namespace contributes $475 million to the Australian economy per year and supports more than 4300 full-time jobs.

The 2014 report will also be a topic of discussion at the Australian Internet Governance Forum hosted by auDA. The Hon Malcolm Turnbull MP – Minister for Communications, will officially open the 2014 auIGF in Melbourne on 26 August.

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Media Contacts:

Michael Korjen

Public Relations Manager
AusRegistry
Ph: +61 3 9866 3710
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.ausregistry.com.au

Twitter: @AusRegistry_au

Helen Hollins
General Manager, Communications – auDA
.au Domain Administration Ltd
Ph: +61 3 8341 4111
Email:
This email address is being protected from spambots. You need JavaScript enabled to view it.       
Web:
www.auda.org.au
Twitter: @auda

About AusRegistry
AusRegistry is the custodian of the technology that powers Australia’s home on the Internet, the .au namespace. We’ve been entrusted to operate the Registry for all commercial domain names such as .com.au and .net.au, and non-commercial domain names like .gov.au and .edu.au. AusRegistry creates technology that empowers the daily online lives of Australians; we are trusted with the management and operation of the software and infrastructure supporting millions of .au domain names.

About auDA

.au Domain Administration Ltd (auDA) is an Australian non-profit company vested with the responsibility of operating the .au domain under an industry self-regulatory model, for the benefit of all stakeholders. In its role as manager of the .au domain, auDA develops and implements domain name policy and is responsible for consumer safeguards.

Purchase net.au domain names in May for $1

Melbourne, Australia – 1 May 2014: AusRegisty today announced the launch of a never-before-seen sale in the Australian domain name market, where the wholesale price of new net.au domain names has been lowered to just $1 (Inc GST).

George Pongas, General Manager of Naming Services at AusRegistry, said some high profile Australian brands host their web presence under net.au, including the ABC, Triple J and iiNet. Many others use the net.au for technical operations or marketing and promotional activities.

“Many successful businesses use a net.au domain name as a business asset to underpin their entire online identity, serving as a digital lighthouse to illuminate their web presence.”

Mr Pongas expects businesses will embrace the campaign. He said the $1 net.au domain name sale provides Australian businesses with an incentive to get a relevant, memorable and geographically identifiable web presence.

“Our research shows Australians trust websites ending in .au as they identify that the domains belong to Australian businesses. Now is the perfect opportunity to upgrade from a free Facebook, Blogger or Tumblr page and get a professional web presence with a short and memorable net.au domain name,” Mr Pongas said.

He noted the increasing trend of businesses relying on search engine calls to action in their advertising, and encouraged marketers to adopt net.au domain names in their campaigns as a more effective alternative.

“Why direct customers to search for your business online when there are so many options available in net.au? It simply doesn’t make sense because you are exposing your brand to competition and ambush marketing practices within the search results. By using a net.au domain name, the call to action will deliver traffic directly to your website – just like the getyour.net.au domain name works for this promotional campaign.”

Mr Pongas said there are currently 2.8 million .au domain names and only 294,486 of these are net.au. The vast majority of domain names in Australia are com.au, which accounts for 2.4 million domains, or 86% of the namespace.

“We know there are many businesses that miss out on securing their preferred choice under com.au. With greater availability in net.au, businesses are likely to get the domain name they want and can even supplement it with generic word domain names related to their industry or market vertical.”

To register a $1 net.au domain name, customers must purchase their domains from participating registrars. AusRegistry is not a retailer of domain names.

Media Contact:

Michael Korjen

Public Relations Manager

AusRegistry

Ph: +61 3 9866 3710

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Web: www.ausregistry.com.au

Twitter: @AusRegistry_au

About AusRegistry

AusRegistry is the custodian of the technology that powers Australia’s home on the Internet, the .au namespace. We’ve been entrusted to operate the Registry for all commercial domain names such as .com.au and .net.au, and non-commercial domain names like .gov.au and .edu.au. AusRegistry creates technology that empowers the daily online lives of Australians; we are trusted with the management and operation of the software and infrastructure supporting millions of .au domain names.

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