The AusRegistry Marketing Approach

AusRegistry's Marketing approach involves two major areas of focus: education and value.

AusRegistry is dedicated to educating the general public on the value of owning a Domain Name and the intrinsic value it can bring to their company, association, organisation or to the individual themselves.

www.ausregistry.com.au is AusRegistry's corporate website which concentrates primarily on the business side of AusRegistry and includes technical updates, outage notices and technical accreditation information.

AusRegistry continues to look for new ways to deliver the ".au message" through various marketing and public relations initiatives that are focused on the continued development of the namespace within the Australian Internet community.

The AusRegistry team works closely with auDA and the many .au accredited Registrars to promote and grow the .au Domain Name as Australia’s home on the Internet.

AusRegistry has achieved significant media coverage for the .au Domain Name in leading media outlets such as Sky News, The Age, The Daily Telegraph, The Australian, The Herald Sun, The Sydney Morning Herald and many more. This is on top of our highly successful industry events, which most recently included a gala dinner celebrating 25 years of .au.

Some interesting statistics regarding the .au Domain Name include:

• As of January 2012, there are over 2.3 million .au Domain Names registered
• .au Domain Names are accessed more than 650 million times each day
• Approximately 86% of all .au Domain Names are registered under .com.au
• .au has been in operation for more than 25 years.
• The .au Domain has the highest penetration rate in the world for regulated Domain Names with restricted eligibility when you take into account Australia’s population.

There are 10.4 million active Internet subscribers in Australia with an annual growth of 16.7%, according to the Australian Bureau of Statistics. This excludes mobile wireless broadband connections which account for 4.2 million subscriptions.

AusRegistry, in conjunction with auDA,  and the Accredited Registrars strive to ensure that the market place receives clear and consistent messaging when it comes to Domain Name purchases.

Finally it is hoped that all Australians will secure an Australian online identity and use the .au TLD symbol to leverage credibility, locality and a sense of national pride.