One of the most important choices start-ups and new business owners will make is choosing a brand name and online identity. During brainstorming sessions all over the world, you can bet furious searching is taking place not only to come up with a memorable and catchy name, but also to verify a matching domain name is available.
But this is just one part of the decision-making process, because you must choose the Top-Level Domain (TLD) extension you want, too. These days, you can opt for a .com, .au, or one of the newer options, such as .sydney, .co, .club, or .xyz as your TLD.
So what’s the best option? Well, each presents a different value proposition for a business. What we do know is in 2017, based on our Behind the Dot Annual Survey results, in Australia .au still reigns supreme.

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