AusRegistry today released Edition 7 of our quarterly industry magazine, Behind the Dot: State of the .au Domain. Edition 7 presents a variety of articles covering issues of marketing, SEO and branding for Australian businesses, and the role domain names and the .au namespace play in these areas.

Highlights include:

  • ‘Domains and search’ Q&A with Nick Bell, Managing Director of digital marketing agency WME
  • Paul Wilson of APNIC talks DNS security in the Asia-Pacific region
  • The value of keyword .au domain names as a business asset
  • How domains and hashtags can be incorporated to improve social media strategy
  • The basics of branding for small businesses
  • Channel Talk – discussing some of the best marketing campaigns featuring .au domain names

The magazine also features regular segments including .au statistics and research and a governance report from .au Domain Administration (auDA).