Today’s business landscape is no longer one dependent on bricks and mortar. More and more each day, businesses are turning their minds to digital; creating informative websites, engaging social personas and slick online stores.

In particular, setting up a business website is almost a rite of passage for today’s small businesses.

But for many, taking that first step into digital business can be overwhelming. Where do I start? Is this going to cost me a fortune? How long will it take? Do I need web development skills?

While there are many options for developing a website, up to and including employing an agency to custom-build a website for you, many small businesses the most affordable and achievable option is to use an online website builder tool.

Some of the most well-known include services like Squarespace, Wix or Weebly. However many .au Registrars also bundle website building tools alongside their hosting and domain registration services, and this helps to simplify the management of your online identity by keeping all the assets
with one provider.

To read the rest of this article, download the 12th edition of Behind the Dot now.