‘Naughty’ might not be the first word that comes to mind when you think of a CEO.
But it is exactly the trait that entrepreneur, businesswoman and new Startup Victoria Chief Georgia Beattie says gives her an edge.
The self-confessed ‘naughty’ one at school, Ms Beattie admits to spending a bit of time in the principal’s office during her time at St Catherine’s in Melbourne’s south-east.
Thankfully, Ms Beattie channeled this quality into pursuing her dream of being an entrepreneur, which has put her on lists like Top 50 Emerging Leaders in 2015 and BRW’s Top Start-Ups to Watch in 2012.
“Sometimes it’s the naughty ones who will go outside the box and do something that’s meaningful, because they’re the ones that create those really fundamental changes in an economy or an industry,” she says.
Ms Beattie was just 23 when she launched her own business, which specialised in creating single-serve wines in plastic glasses suitable for the outdoors. Officially starting production in 2012, it reached a turnover of $1 million in its first year.
“I was always pushing something to its limits and wine was missing out on a market because it was so traditional and risk-averse,” she says.
“Entrepreneurship is a really important thing for a society, because we need those naughty ones to go and do those things a risk-averse person wouldn’t do.”
Read the full article in edition 9 of Behind the Dot magazine. Edition 9 also featured profiles of eight Aussie women excelling and busting stereotypes in STEM careers as well as the annual .au survey report.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]