There are several options available to Australians who want to establish a presence on the Internet.

One of the easiest, most effective and authoritative methods is registering a domain name and hosting a website.

In Australia, the .au domain name is Australia’s home on the Internet. But why do Australians choose .au for their online presence?

Last month, AusRegistry released the results of a survey of more than 10,000 Australians which sought to provide a baseline performance standard to profile .au domain name owners.

The survey found:

  • Of the survey respondents who do own a domain name, 74% of Australians choose .au for their online presence, a reflection of the trust built into the namespace.
  • A discrepancy exists in the uptake of domain names between genders, with males almost twice as likely to own a domain name compared to females.
  • When it comes to age, 35 to 64 year-olds lead the way in domain name ownership, with more than a quarter of respondents in this age group owning a domain name.
  • 84% of .au domain name owners say registering a domain name is an easy process.

Below is an infographic which visually presents the major findings of the survey. We welcome your feedback and encourage you to contact us via