There are several options available to Australians who want to establish a presence on the Internet.

One of the easiest, most effective and authoritative methods is registering a domain name and hosting a website.

In Australia, the .au domain name is Australia’s home on the Internet. But why do Australians choose .au for their online presence?

Last month, AusRegistry released the results of a survey of more than 10,000 Australians which sought to provide a baseline performance standard to profile .au domain name owners.

The survey found:

  • Of the survey respondents who do own a domain name, 74% of Australians choose .au for their online presence, a reflection of the trust built into the namespace.
  • A discrepancy exists in the uptake of domain names between genders, with males almost twice as likely to own a domain name compared to females.
  • When it comes to age, 35 to 64 year-olds lead the way in domain name ownership, with more than a quarter of respondents in this age group owning a domain name.
  • 84% of .au domain name owners say registering a domain name is an easy process.

Below is an infographic which visually presents the major findings of the survey. We welcome your feedback and encourage you to contact us via info@ausregistry.com.au

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